fansile

About

Wang Jue aka. Fansile, 王有枣

idea entrepreneur

Beijing, China

Wang Jue is an idea entrepreneur—a strategist and creative force who drives public engagement and cultural influence around climate action, environmental protection, and sustainability. She amplifies narratives, crafts communication strategies, and produces multimedia content to shape conversations and inspire action.

Currently a senior campaign specialist at an iNGO, Wang Jue holds a degree from the Beijing Film Academy, where she studied narratology and nationalism through contemporary Chinese cinema.

Over the past decade, she has led major public engagement campaigns for Greenpeace on air pollution, sustainable agriculture, deforestation, and climate risk. She also founded Greenpeace's “Climate × Culture” leg of work, fostering interdisciplinary collaboration between climate action and the arts.

As a producer and content creator, she has led documentary photography and video projects exploring the intersection of environment and society. Her documentary (问稻), which she directed, won the Silver Collection Award at the 5th China Ethnographic Documentary Academic Exhibition.

Her work under "Climate X Culture":

• IP"Duck Knows Climate"(气候鸭先知). Content and network for climate action early adaptors and opinion shapers.
• (文明的温度), a study on climate change’s impact on Northwestern China’s ecology, industries, and cultural heritage, includes Dunhuang.
• <Spaceship Earth!> (地球号！宇宙飞船)—a climate change-themed board game
• <Climate Emergency! 20 Conversations on the Climate Crisis> (气候告急！关于气候危机的20次讨论) on Vistopia(看理想）